LOUIS VUITTON Digital Strategy
In this Project we were tasked with analyzing the digital positioning of a luxury brand and presenting its digital strategy. Our group focused on Louis Vuitton, examining its digital presence, which includes its social media channels, website, e-commerce initiatives, and innovative campaigns such as NFTs, virtual experiences, and influencer partnerships. We explored the brand's digital objectives, including target audience, brand positioning, and key platforms, while also evaluating its efforts to protect its intellectual property, maintain exclusivity, and ensure data privacy. In our analysis, we identified both the strengths and weaknesses of Louis Vuitton's digital strategy, assessing its alignment with the brand's luxury image, and we proposed recommendations to enhance its digital presence moving forward. The presentation was followed by a class discussion, where we further explored potential areas for improvement in the brand's approach to digital innovation.
