STRATEGY REPORT ON CHANEL Ltd.
This strategy report delves into a comprehensive analysis of Chanel Ltd., exploring its evolution, organizational structure, and strategic positioning as a global luxury powerhouse. We examined the brand's history, from its iconic founder Coco Chanel to its current operations, highlighting key challenges such as market dependency, counterfeit issues, and risks in maintaining brand integrity. The report also analyzed Chanel's financial and digital strategies, eco-responsibility initiatives, and approaches to the pre-owned market, showcasing its efforts to balance exclusivity with sustainability. Our findings provide insights into Chanel's ability to adapt to international markets while preserving its heritage, making it a benchmark in luxury brand strategy.
