AMERICAN MARKETS - PERU & BELIZE
This project involved marketing a luxury brand to target countries in the Americas, with a focus on understanding cultural stories and values. We selected brands like Chow Tai Fook from China, KAF by KAF from Saudi Arabia, and Amrapali Jewels from India, crafting strategies to introduce them to the markets of Peru and Belize. The presentation explores how cultural insights, branding strategies, and partnerships can create successful market entry, with a focus on events and collaborations to bridge cultural gaps and drive desirability.
