BRAND STRATEGY - Private Jets Brand Diversification
This Project from our Corporate Strategies course challenged us to create a unique luxury business concept and apply strategic tools like SWOT, PESTLE, Porter’s Five Forces, and market analysis to define a five-year vision. Our team developed Astra Nova, a luxury aviation company specializing in private jet rentals, sales, and bespoke in-flight experiences. Catering to UHNWIs, Astra Nova combines craftsmanship, sustainability, and innovation to redefine air travel. The strategy highlights diversification through personalized aircraft interiors, exclusive mid-air events, and a blockchain-powered members-only club, with potential collaborations with luxury giants like LVMH. This report showcases Astra Nova's mission to revolutionize luxury aviation with sophistication and exclusivity.
