Chloé

This project focused on refining the product and communication concept for Chloé’s Sac Porté Épaule Chain Horse Bag. We explored the bag’s narrative, rooted in Chloé’s equestrian identity and the Egyptian heritage of its founder, tying these elements to its design and sensorial appeal. Highlighting its feminine, bohemian style, bold yet logo-less representation, and neutral tones, we showcased how the bag embodies self-expression and confidence while perfectly aligning with the brand’s ethos.