Launching KINTSUGI in France
For our Asian Markets class, this project required us to create a report introducing an Asian luxury product to a new country, including France. We chose the Japanese concept of Kintsugi, an ancient art of repairing broken ceramics with gold, embracing imperfections as part of an object's unique history. Our report detailed why France is the ideal market for Kintsugi, leveraging its appreciation for artistry and heritage, and outlined a tailored marketing strategy to position this product within the French luxury sector.
