INNOVATION IN LUXURY

In this project as part of the Innovation Management, we were tasked with selecting three innovations in luxury from the past five years, focusing on either creative or digital technologies. Our group explored innovations that blend wellness, beauty, and digital trends, including red light therapy, ice tubs, and the booming livestream marketing trend in China, along with platforms like Douyin (TikTok) and WeChat advertising. The presentation highlights how these innovations are reshaping luxury consumer behavior and influencing marketing strategies.

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