FENDI
This project centered on analyzing Fendi’s brand identity through on-site observation and customer interviews. We conducted store checks at their flagship location on 51 Avenue Montaigne, Paris, as well as at Galeries Lafayette and La Samaritaine, examining the store atmosphere, product displays, and client interactions. By engaging with sales staff and interviewing customers, we gained insights into Fendi’s distinctiveness, evolution, and its appeal to luxury clientele, offering a comprehensive perspective on the Maison’s identity and market positioning.
