THE ROW
As part of our Innovation Management class, we explored how THE ROW could innovate over the next five years by addressing evolving societal trends and the expectations of Gen Z luxury consumers. We proposed two concepts: a private membership club emphasizing the brand's quiet luxury identity and a collaborative line with Vespa, featuring vintage scooters inspired by the Sarkozy scandal. Our deliverables included visually striking mood boards and a detailed argumentation, presenting a forward-thinking vision for the brand's evolution.
