ABADIA - RIYADH FASHION WEEK
This presentation explores the significance of Riyadh Fashion Week, highlighting its emergence as a major event in the global fashion scene. We focused on the brand ABADIA, showcasing its upcoming October 2024 collection and its successful introduction into the European market, particularly through Saks Fifth Avenue & Galaries Lafayette. The discussion emphasizes the brand’s alignment with luxury trends, its fusion of Middle Eastern culture with modern aesthetics, and the sales potential and desirability it brings to the European market.
