DIOR for Pets
As part of Innovation Management, we were tasked with stretching a luxury brand into the Lifestyle Accessories. Our group selected Dior and proposed an innovative Dior for Pets line, inspired by Baby Dior aesthetics and targeting pet owners aged 25-50. The presentation included an in-depth analysis using the Brand Pyramid Tool and explored Dior’s archetype of warmth and its alignment with customer needs. We showcased evocative imagery, trend analysis, and a competitive study with Louis Vuitton, emphasizing the growing influence of pet culture and influencer marketing in our target market South Korea. The project highlights the line’s functional yet luxurious designs, featuring breathable materials, comfort-focused styles, and aesthetics tailored to pets of all sizes.
