MOËT & CHANDON

This project presents a limited edition collaboration between Moët & Chandon and Baccarat, featuring an exclusive champagne bottle paired with Baccarat-crafted flutes. The strategy targets high-end customers, blending Moët's prestige with Baccarat's craftsmanship for a unique and luxurious offering. This presentation delves into sector and brand analyses, explores market trends, and introduces a strategic concept for this exclusive launch. By evaluating the competitive landscape and value chain, the concept aligns both brands’ legacies with refined consumer aspirations, celebrating luxury, exclusivity, and special moments.

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